Molly Rooyakkers
Data, Strategy and Research.
Molly is a data analyst, researcher, and strategist based in Amsterdam.
She specialises in conducting market research, analysing consumer behaviour, and delivering actionable insights to solve complex questions about people’s motivations and behaviour. She also runs the Instagram account, Style Analytics, which covers data-driven fashion forecasting.
Areas of expertise:
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Leading end-to-end consumer research projects, collaborating with cross-functional teams to define research objectives, develop methodologies, collect data, and analyse results.
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Utilising advanced statistical analysis techniques to uncover actionable insights and trends, enabling organizations to make informed decisions regarding product development, marketing strategies, and customer experience improvements.
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Developing and maintaining a comprehensive customer segmentation frameworks, enabling targeted marketing campaigns and personalized communication strategies.
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Creating and delivering compelling presentations and reports to key stakeholders, effectively communicating research findings, actionable recommendations, and their potential business impact.
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Implementing new data visualization tools and techniques, resulting in improved data accessibility, insights dissemination, and stakeholder engagement.